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OUR GOAL IS TO IMPROVE OUR CLIENTS’ REVENUE AND PROFITABILITY
Smart Company is a consultancy firm with a great breadth and depth of expertise, coupled with years of experience in business development, marketing, sales and media. We help companies to refine their existing media
proposition and to develop new offerings in a drive to increase their revenue and profitability. We achieve this through smart strategies, tried and tested models and intelligent methods – and we deliver measurable results.
WE EMPOWER MEDIA, BRANDS AND BUSINESS
Together, we have extensive and in-depth experience of business development, marketing, sales and media. We’re looking for more consultants with a successful background and skills in digital business development, sales, marketing, branding, strategy and content. If you’re interested, contact email@example.com
Under 2015 startade IAB´s certifiering av onlinesäljare. Certifieringen är en självstudiekurs som inleds med ett halvdagsseminarium, sedan självstudier och sist en certifiering med 90 frågor. Smart Company bidrar här med frågeställningar till själva provet men håller också i halvdagsseminariet. Över 100 personer har redan genomfört certifieringen och flera nya grupper är inbokade.
is a great guide for those who want information about the Swedish media market at their fingertips – ideal for marketing managers, marketing department employees, media consultants, sellers of advertising space or students of media and communications.
Smart Pocket 2013 kcan be ordered for SEK 295 plus VAT and postage by emailing firstname.lastname@example.org. You can also download our free SMART POCKET app for iPhone and Android, which contains tables and other useful information.
The Smart Pocket app is constantly updated, and also offers marketing opportunities. Call Thomas Juréhn on +46 703 783 664.Order now
In autumn 2013, Smart Company began branding work for YouTube aimed at getting closer to the media agencies, as part of which a new platform and definition of YouTube visitors was produced. Just a few months later, this work has not only opened doors to the internet departments of media agencies, but also TV departments and project managers. Proof of the success can be seen in business paper Dagens Industri (20 March 2014), which puts YouTube’s reach up there with the leading commercial TV channels. “Moving images” are rising sharply among consumers, and YouTube is a major player in this area. Over a million people visit YouTube every day.
“Google/YouTube Sweden has been working with Smart Company for almost a year and we are extremely pleased with the collaboration. The data and analysis that Smart Company has delivered has had a huge positive impact in selling YouTube as a media channel. We will now be expanding our partnership to include Norway and Denmark.”
Peter Nordlöv, Google/YouTube
Certified Media Seller (Swedish: Diplomerad Mediesäljare – DMS) is a comprehensive training course offered to the media sales force of practically all magazine publishers. It is the brainchild of the Swedish Magazine Publishers Association, which has involved several suppliers in the project. The two-year course was launched in autumn 2012, and Smart Company has been responsible for three full days of training, which have been delivered to 20 different groups so far. That makes a total of 60 training days. Smart Company has also worked with RAM and Malmsten Media on this. Over 400 media sellers have now taken the course, whose main purpose is to make them “multichannel sellers”. Smart Company has provided the training talents of Mats Rönne, Thomas Juréhn, Mia Kristiansson, Petra Nyberg and Åsa Sjöberg.
“Smart Company has worked with us on various projects over a number of years. One project where Smart Company has made a major contribution is our training course for magazine consultants at media agencies, the Certified Magazine Consultant. Smart Company has been responsible for much of the planning, creativity and implementation. Another project for which Smart Company has been a key partner is our latest initiative to train the whole industry’s magazine sales force, the Certified Media Seller. We are extremely pleased with the collaboration and the work that Smart Company has done for us.”
Kerstin Neld, CEO
Swedish Magazine Publishers Association
Smart Meetings is what we call our popular and enjoyable breakfast seminars, which are packed with knowledge and gaining an excellent reputation. In autumn 2013, Ola Grahn from Readly talked about the new move to reading magazines on digital platforms, and the interesting follow-up that their system makes possible. Something well worth knowing about! In the final breakfast meeting of the autumn, Staffan Hultén from RAM dropped in to talk about the effect of cross-media campaigns. The first breakfast meeting of 2014 discussed how it is no longer possible to just sell advertising space, and the need to be able to offer a broader solution, tailored to the advertiser.
Keep an eye out for our Smart Meetings – a programme of informative breakfast seminars!Läs mer
Dagens Samhälle is a real success story, and the magazine with a public sector focus is doing everything right, with circulation and advertising sales growing. Smart Company has provided several market surveys which have helped to strengthen Dagens Samhälle’s brand, including the Varumärkesprotokollet survey of civil servants and politicians.Läs mer
is one of Smart Company’s oldest clients, and over time the assignments have developed from traditional sales support to more strategic issues. Riksmedia offers a multi-title advertising package that currently comprises paid morning newspapers and free local newspapers. Part of Smart Company’s remit has been to produce new reach figures for Riksmedia – the Orvesto survey is updated only three times a year, while new titles are appearing all the time. In the latest Orvesto Consumer survey, Riksmedia has 2,495,000 readers, but the actual figure is over 3 million. A contributing factor to this is the growth in popularity of the free newspapers. We calculate that free newspapers now have one reader per copy, compared with a previous figure of 0.7.Read more
Av Mats Rönne. Även publicerad på Sveriges Annonsörer. Så här års är det rätt naturligt att frågan om marknadsföringseffekter ligger högt på…
Av Mats Rönne. Även publicerad på Sveriges Annonsörer. I förra veckan var jag på lanseringseventet för Behave Stockholm, ett nytt nätverk för alla…
Av Mats Rönne. Även publicerad på Sveriges Annonsörer. Under sommaren har frågan om marknadskommunikationens effekter belysts på två helt olika sätt, men…
Av Thomas Juréhn Det är ingen nyhet att det är fler personer som uppmärksammar en annons om den är ”stor”. Det har…
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